Graphic design is my dream job and maybe
it’s something you’ve considered too, if you’re reading this post? Let me
inspire you and share some insights on how you might land a role working in the
field of design. There are different aspects of design that you could choose to
specialise in, more than you might imagine. However, just use my guide as
starting point and then dive into your own fact finding and exploring, to find
out where your design passion lies…
There are various areas of design… what is your heart set
Designers are sought after in a range of
industries, from marketing agencies to illustration companies. It’s true that
you could find yourself in any sector, but what roles are out there?
A role in branding
Design is a big part of branding for many
companies. It helps them project their message to a target market and create a
memorable brand image. Some companies have design teams in-house and others
outsource to marketing and design agencies. It’s down to you to decide which
environment you think you’d enjoy most. In an agency role for example, you
could be working with a variety of businesses and projects all at one. As part
of an in-house team, you’d work solely with that brand.
How does a branding project work? Here,
you’d work closely with the company to determine target markets and talk about
how the brand can be best represented visually.
A role in typography
What is a typographer? These people are
trained in the design of type and lettering, another important part of creating
visuals. As you’re probably aware, a logo or the typography of a company can
become widely recognisable by customers — take Coca Cola for example.
This type of role appeals to people who are
interested in lettering styles and getting creative with words. This is quite a
niche area, therefore many designers specialise in this alongside other areas
A role in editorial design
Editorial design is the process of designing
magazines books and newspapers — for both online and offline publications. This
type of design requires an eye for composition, layout and aesthetically
To succeed as an editorial designer, you
should have the following qualities:
- The ability to recognise
- Understand what the reader
wants to see on the page
- Be skilled in the layout of
images and content
A role in illustration
A common role for illustrators is a job in
animation. Or, you might find yourself in a company role who require
illustrations to spread their brand message or inform their audience.
As an illustrator you might find yourself:
- Designing posters and postcards
signs for businesses
- Creating storyboards
- Producing images for books and
- Designing merchandise products
- Getting involved with film and
- Video game and app design
Some illustrators become specialised too in
subjects such as science, technology and medicine. Here, they create imagery
for text books and material to help readers understand the subject.
These jobs are only a selection of what you
could be exposed to as a designer. Conduct plenty of research to find the job
that you’re most interested in.
Do some more studying and secure work experience
Although a lot of design roles are about
your creativity, there are some things you can do in terms of work experience
The first thing to consider is a university
degree, perhaps in graphic design. Each course is different, depending on the
university but most of them cover the following topics:
- The influences of graphic
- Styles of typography
- How branding and design comes
To get accepted onto an undergraduate
course like this, you’re often asked to bring a portfolio of your work. Through
an Art and Design related GCSE or A-level you can start to discover your own
style and use the work to create a portfolio for the future.
Gaining some work experience can come in
handy too. Why not get in touch with a local design agency or local business?
If you don’t mind working unpaid, it’s likely that businesses will take you up
on your offer. During university, take the opportunity to do a year in industry
too. You’ll hopefully learn more about the industry you’re most interested in
and can gain some extra experience to add to your CV!